Recently, the Japanese survey company Fomalhaut Techno Solutions dismantled the commercially available iPhone SE, which is very similar to the iPhone 8, and the external accessories, the shape of the substrate, and the display are basically the same. Fomalhaut Techno Solutions' calculations show that the iPhone SE (64GB storage capacity) cost $ 217, which is 18% lower than the iPhone 8.
The reason why the cost of the iPhone SE is so low is that Apple controls the cost in the following aspects. The first is the display. The iPhone SE is equipped with a 4.7-inch LCD screen with the same size and resolution as the iPhone 6 launched in 2014.
Next is that the battery capacity of the iPhone SE is about 1800 mAh to reduce costs. Current Android phones are generally equipped with batteries of more than 3000 mAh. Apple's main model iPhone 11 launched in 2019 also uses the same level of battery. But Apple said that the iPhone SE's battery life is not bad, and it can play up to 13 hours of video on a single charge.
The iPhone SE camera can also see traces of cost reduction. The iPhone SE does not use the same multi-camera sensor size as the iPhone 8. Although the iPhone SE can show "blur" in people photography, and the camera function has improved, this should be attributed to the A13 chip.
Although Apple saves costs in other ways, the iPhone SE is equipped with the latest "A13" chip that is the same as the iPhone 11 series. Apple is actively developing artificial intelligence (AI) and augmented reality (AR) technologies, and high-performance processors are responding to these technologies. The essential.
In recent years, Apple has taken away some market share from China's cheap smartphones. The cheap version of the smartphone "iPhone SE" shell launched in April was regarded as a product of Apple's counterattack. The semiconductors and some communication components at the core of the iPhone SE do not hesitate to use the latest products, and the components such as screens and batteries are basically the same as the old iPhone 8. The iPhone SE takes into account both low cost and high performance. The launch of this model shows that Apple, which has been making money through high-end routes, is making strategic transformations.
Everything is based on a simple rule: Quality is the best business plan.